When it comes to website design, you will find two key types of content and features on the web. One is evergreen and other is seasonal. Where evergreen content is relevant and available throughout the year, seasonal content is only appropriate for a fixed time period.
Evergreen content is a more effective strategy as compared to a seasonal content and brings you an enhanced overall ROI. However, seasonal features also come with its own set of benefits. In this article, we are going to show you the benefits of seasonal features that make your brand more impactful.
Different kinds of seasonal web content
Holiday-based content
Seasonal content is based around or on holiday season. You could even build it or promote it for holidays. Metapress is one of the leading online resources to create a website. It provides comparisons and reviews of various services and products.
Literally seasonal content
There is also seasonal content that is literally appropriate for the use in only one season.
Pages for busy seasons
You can develop a segment of a website for specifically busy season for the industry, like summer events, etc. This is fully variable and based on the nature of your business.
Rotating layouts or designs
You may intentionally modify or redesign the website layout based on the time of that year. A seasonal event is popular for e- storefronts that display different products on the basis of the year.
Things to consider selecting the right seasonal content for your website
Subjective relevance
Seasonal content is not relevant throughout the year. It is highly relevant only during specific seasons in the year.
Competition advantage
There can be a possibility that your competitors are only focusing on evergreen content and not seasonal content. This can give you a competitive advantage over them. If you are the only firm that offers strong seasonal content in the entire industry, then such content can give you a momentary boost in visibility during that season.
Timing and effort
Seasonal content needs more effort than evergreen content that can be posted and left for an indefinite time period. Ensure that you are aware of the requirement and consider them at the time of calculating whether a seasonal strategy will be beneficial or not.
Conclusion
Seasonal content is not beneficial for each and every business. Before you develop it, you need to consider your own your competition, audience, and the keenness to spend a little more effort towards developing it. Seasonal features are worth to experiment with, despite of any recurring strategy. Good research can get you big gains from implementing the relevant and thoughtful seasonal features.