Graphic design is very valuable today. On the one hand, it provides identity, on the other hand, it goes beyond appearance. Brands use graphics to educate, inform and persuade audiences using a variety of images, colors, and shapes. Graphic design trends change very quickly and can sometimes be difficult to keep up with. Therefore, designers should constantly keep an eye on the latest and greatest trends for 2022 and then incorporate them into their work even in Shopify Development Company.
The way we are used to presenting it, minimalism combines black text and white background. However, as a rule, such drawings lack brightness and colorfulness.
The concept of minimalistic design has changed a lot over the past year, work has been done that has completely changed the concept of design. Now there are connoisseurs of new minimalism, in which two designs are mixed using only important semantic components. Even global giants like Apple have already started using neutral and muted color palettes in their marketing messages.
A small palette choice does not appeal to modern designers who want to create. Designers follow the trends and use beautiful combinations of intricate designs with traditional minimalism. Accordingly, many well-known brands began to pay attention to color and creativity. They also began to get rid of unnecessary elements and paid due attention to visual effects.
Attention to Inclusion
The Black Lives Matter movement has sparked global interest in redefining social prejudice. It has permeated all aspects of society worldwide and is the trend for 2022. This movement continues to inspire people today, including graphic designers.
The variety in many of the designs demonstrates this. The graphic designers’ depictions of diversity, attempting to bring about positive change through colorful illustrations and stock photography, demonstrate the renewed interest in the issue.
The shift has also had an impact on minority designers who have risen to prominence by depicting black people in inspiring art. This inclusiveness is expected to pervade graphic design, which seeks to highlight various cultures, skin colors, and beliefs.
Geometric shapes are gaining popularity in graphic design, where they are frequently used by designers to create beautiful images.
Designers everywhere are using such shapes in their work, replacing the abstract shapes that were previously used to define graphics. The good news is that they are simple to use and create, as well as to work with. Even if we ignore the fact that they remain the same throughout the image. As a result, it is extremely convenient.
Thanks to geometric shapes, graphic designers can create something special, an amazing collection of different details that can be combined in any way. It has become very popular with top companies like Rivet, Zendesk, and Venngage and it is gaining popularity every day. You can also use different shapes with pictures to represent data points, display content, and even reflect your brand. Also, when combined with dull colors, these shapes create beautiful, accessible, and most importantly understandable visual effects.
Simplified data visualization
What is the purpose of data visualization? The short answer to this question is to reduce the complexity of datasets and, accordingly, to make the information more understandable, simple, and accessible to readers. Graphic designers have made it easier to present data to make it more efficient.
However, an outstanding result is achieved due to the fact that the reader can quickly notice the conclusion that the author is trying to draw with the help of the image. And given the amount of data people use these days, reader-friendliness goes a long way. Designers who follow trends also do it to keep people’s attention. Accordingly, one must not forget that complex data is often ignored as readers try to save time by using the scroll button more often.
You can use simple pie or bubble charts to simplify your data. However, if you’re feeling especially creative or want something a little more eye-catching, infographics are the way to go. Just make sure you have all the data you want to graphically represent and that it’s formatted correctly.
Effects in monochrome
A very popular trend right now among designers is experimenting with creating pictures and then dousing them with monochrome effects. Monochrome effects are one of the hottest trends in design right now as an offshoot of the 2017 two-tone trend. If you want a classy result, use a monochromatic filter.
The serif fonts of the past are among the oldest typefaces still in use today, having been in use since the early 15th century. But don’t confuse Serif with San Serif. The classic Serif font, as you can see, has additional “tails” at the top or bottom (or both sides) of the letters. Even in writing, our ancestors did not know how to express themselves in a standard way.
Serif fonts, no matter how old, are more than just black marks on paper. Their every word evokes nostalgia and elegance. Some companies have benefited from using serif fonts in their landing page designs.
You can also present graphic design using serif fonts to help business entrepreneurs promote the brand. The simplicity of fonts can give websites an authentic, personal touch that is very sympathetic to users. Also, serif fonts can be used in various social networks to attract the attention of users.
Video with large text
Now in the era of COVID-19, it is wreaking havoc everywhere. Those who have designed good videos will not soon return to the good life in the coming years. Designing original videos is now not that difficult, rather unrealistic.
Everything that used to be popular, that was created by professionals, does not exist now. Rollers with a talking head are no longer interesting to anyone, users get tired of this very quickly. At the same time, users were attracted by videos that combine entertainment and education the same time, they will miss it.
Therefore, animated graphics and text gained popularity. Many companies have started to follow this trend by filling their social media accounts with videos with lots of text. Projects include user-generated content, product clarifications, and even general announcements.
The benefit of creating text videos is that businesses can retain their individuality by using their own colors, voice, and fonts, allowing them to stick to a single brand wherever they focus their marketing efforts.
Furthermore, because there is little or no video footage, these videos process much faster, and they require less investment than regular videos. If you find it difficult to create new videos from scratch, you can use this technique to change the presentation of existing videos.
Abstract psychedelia is a graphic design technique that originated in the 1960s hippie era and was inspired by drug use and social unrest. Artists at the time saw this art form as a journey into the individual mind, thus the departure from traditional art. That is why the majority of the images created at the time were chaotic.
Abstract psychedelia, according to some designers, will return next year. It will be represented in graphic design by complex abstractions and an abundance of colors. The use of grotesque and perplexing images, on the other hand, will be stabilized by symmetry, creating a vision of order in the midst of chaos.
All symbols have a huge impact when it comes to conveying information, or expressing emotions. For example, people are influenced by banners and flags, and road signs help to regulate traffic. Another important feature of symbols is their versatility, as they transcend linguistic and cultural boundaries.
In 2021, graphic designers will increasingly use symbols to create extraordinary yet soulful designs. Examples have medieval coats of arms, symbols of deities, and other classical pictures. In a sense, designers are using them to stave off the inevitable disappointments that will come this year – mythical yet somehow true.
Colors that are muted
Since last year, when muted color palettes first appeared in graphic design, the trend has been gaining momentum. More of this is likely to happen in the coming years. Simply put, muted colors are bright colors that have their edges removed by adding white, black, or any other tint.
The era of bright and bold colors is over, and people are increasingly opting for lighter, muted tones. These colors have been adopted by many large corporations, including LinkedIn, which has completely abandoned bright colors. This shift has made posting on social media platforms easy.
In addition to the above qualities, muted colors have the ability to radiate an organic vibe, which helps them to be great for consumer brands. Therefore, when other well-known brands learn about the benefits of using muted colors in a design, they will begin to implement this in their work too.
Another plus is the ability to remarkably complement the text (light and dark). Implemented as a background, these color palettes have the ability to make text stand out on any web or social media page.
Social slide decks
Social slides have become a popular trend in their own right. For those unfamiliar with the term, social media slide sets are exactly what comes to mind when you hear them (step-by-step slide presentations). First of all, slides are used in posts on social networks. Such novelties have become very effective and visually attract users to LinkedIn and Instagram, because these platforms use them by default for processing images. Also, both platforms encourage users to use slides more often.
Sliders can be used by designers to repurpose blog content or even to condense an article. Without a link, slide decks can be very effective at getting subscribers to take action. They can be used effectively in product launches for B2C companies because they convey messages in simple visuals. You can use videos or images to increase audience engagement with their assistance.
Modern surrealism, as the name suggests, is a hybrid of untestable surrealism and realism. This trend began in 2020 when we found ourselves in a surreal sci-fi world with a killer virus threatening the entire planet. Reality soon set in and almost everyone embraced the concept of the “new normal”.
Accordingly, graphic designers wanted to reflect this new reality in their work by combining seemingly unrelated objects to create a strange mixture that seems blurry to the eye.
Although at times they can be bewildering and eerie, such images can be separated by separating intertwined objects at the seams.
Surrealism has also been embraced by many businesses, with images appearing on book covers, album covers, posters as well as product labels.
It is worth considering a few more trends that, according to experts, will appear in 2022.
Trend 1: Brands on the move
Motion design can be found everywhere these days, whether you’re walking past a digital billboard, browsing a website, or using an app. Many experts think that this is great, as it is a very good way to attract new customers.
“It seems that static graphics are not catching now – we need to move! says Martin Widdofield, creative director of Robot Food. “With the constant introduction of new and innovative digital platforms and the rise of virtual reality, brands are discovering new ways to be online.” Currently, interaction with the client has become easier thanks to animation.
He notes that this trend is extending to static materials such as packaging. “QR codes almost disappeared before the pandemic, but people now have a behavioral understanding of “scanning information,” adds Martin. “It’s interesting to think about what this means for augmented reality and how its relationship with packaging might evolve.” “I believe there will be a surge of innovation to push a brand’s online advertising to the shelves – for example, can the ever-popular unboxing process be digitized?”
Now every brand has the right to its own choreography or behavior, this is necessary for a stunning personality, thanks to the screen. This is now very important for the entire design industry. Design and movement merge. Accordingly, to get the job done, designers must have a very good understanding of movement, timing combined with software skills, and rhythm in addition to all the traditional design skills they already have.
Trend 2: New Wild West
If we look at design five years ago, we can see mostly minimalistic geometric shapes. And yet, in a world torn apart by a pandemic and an economic crisis, this utopian aesthetic seems quite old, although it still retains its relatively stable position. Instead of this approach, Julius Colvin, Associate Director of Space Doctors, points to a movement in the opposite direction.
“Now these design trends are a reaction to the consistent and harmonious graphic design style that many brands and businesses are using. Accordingly, now space is rapidly beginning to develop where the main elements are various irregularities, clear collages, sharp contrasts, bright neon color, and also unusual shots.
This approach, inspired by the early Internet”s “wild west, ” seeks to shift away from harmony and toward chaos. “Acid green and terminal fonts, screenshots, and digital artifacts are fundamental design elements in this space, ” Julius says. “Because these are developments based on new skills in the creator economy, this energy is not entirely unbridled neon chaos of Internet 1.0.” This is a better version of digital chaos designed by digital natives.”
Trend 3: Boundary Violation
It has become the standard, but only because it is true. Universal Favorite Design Director, Ali Ozden said: “Although the global pandemic is very bad, it showed us that we can work and create different and gave us the opportunity to work at a high international level, either for clients who live abroad or as part of cooperation with international talent. “.
One of the hottest new things in the design world is what he sees design in 2022 as crossing a border. “Accordingly, all this opens up great opportunities for collaboration with talents that you could only dream of, clients that you have always wanted to work with all your life,” he exclaims. “At Universal Favorite, that means interacting with designers and artists from Berlin to New Zealand and working with clients from the US to Korea.” Therefore, the most valuable thing is that this is a good way to share new experiences and skills, which will lead to more creative results that the culture can form when we emerge from the pandemic and start living a different life.”
Trend 4: Abandoning the fuss in favour of optimism and new sensations
Previously, when design conferences were held, the #1 discussion topic was how to increase your income, so everyone did it by raising freelance rates, and you could also create your own project, which was not difficult enough. When 2020 (March) arrived, many views on increasing income changed a lot.
As Robot Food’s creative strategist once said, “There has been a marked shift away from the ‘hustle culture’ and material things that dominated the past, towards measuring success by how happy you actually are. Don’t forget to prioritize.
Probably, over time, we will see more aesthetics in design. “Does a clean and concise style fit the idea of pleasure and pampering? Therefore, is the “more, more” principle suitable for avoiding excessive consumption? Maybe we will see a more real and not distorted aesthetic, aspirations will become simpler.
It is not clear how good 2022 will be, we will find out a little later.
ThoughtMatter Design Director Samantha Barba Giovanni once said, “We can’t know if 2022 will be the end of the pandemic, but 2023 will be a very sensitive, diverse, and emotionally satisfying trend that we’ve been missing in our lives.” reliable but closed houses during self-isolation. However, our consciousnesses are ready to be activated.”
Ellen Munro, creative director at BrandOpus, feels similarly cautiously optimistic. “In a serious world, we’re seeing brands strive for a more upbeat and carefree look and feel.” On a deeper level, we are seeing an increase in the number of brands that base their value on positivity and joy.”
The feeling has recently been elevated to provide a more emotional response. Vanity, or the purchase of goods for the sake of purchasing them, is becoming obsolete, and a sense of happiness and a positive perception of the brand is becoming far more important.
What could you do to stay on top of recent trends?
We can see that the dynamics of graphic design do not stand still, it tends to change over time. The visual hierarchy is rapidly evolving, all of this in the first place to please and attract the attention of the modern consumer. In addition, visual display logic has evolved as designers have sought to optimize the user experience.
Hence, the trends discussed here have a great influence on graphics and design today. Over time, some will disappear altogether, some will be replaced by more modern ones. The most experienced professionals in graphic design will begin to change their views entirely. The picture will change, but no one knows how this will happen over time.
To keep up with the tortuous course that the design world has taken, you must learn all your life as a graphic designer. To remain relevant and adaptable, you must constantly broaden or change your specialization.
To begin with, if you are just starting out, a platform like Adobe may be prohibitively expensive. Consider purchasing one of the Adobe Photoshop CC alternatives.